GuidedChoice Moves to 200 South Virginia Street

December 21, 2021 by basinadmin

Basin Street Properties, a prominent northern Nevada and northern California real estate investment, development, and management firm, is pleased to announce GuidedChoice has signed a lease at 200 South Virginia Street. This is the 15th lease this year for Basin Street in Downtown Reno, totaling 39,541 square feet of new activity in 2021.

Founded nearly 20 years ago, GuidedChoice pioneered a more personalized approach to retirement wellness, advice and managed accounts. The company’s “advisor friendly approach” began with the power of online technology. GuidedChoice was among the first to leverage technology to successfully provide a customized and transparent experience to its clients. In early 2020, GuidedChoice opened a new division in Reno, 3Nickels, to bring holistic financial wellness and advice solutions to the market.  The culture of integrity is at the center of everything they do.

“This is the time to bring our two business units together geographically,” said Louis Van Zijl, President and COO of GuidedChoice. “We are thrilled to now bring our corporate headquarters to the Reno area; though, we will maintain a presence in San Diego as well.”

200 South Virginia is a premier office building located in Downtown Reno within walking distance of the Truckee River, City Hall, the County Courthouse, and the Federal Court Building. It also offers close access to Interstate-80, Interstate-580, Reno Tahoe International Airport and the Tahoe Reno Industrial Center. It is also located in the downtown Reno Opportunity Zone. An automated card-key system for safe after-hour access. The location is near many quality restaurants, both art and children’s museums as well as sports and other entertainment venues.

“We’re excited for GuidedChoice to settle into their new space at 200 South Virginia,” said Scott Stranzl, Chief Portfolio Officer at Basin Street Properties. “Downtown Reno’s witnessed tremendous growth over the past couple of years and GuidedChoice’s fintech advisory services will be an excellent addition to the diverse mix of businesses in the area.”

Dimitri Hallerbach of Corcoran Global Living represented GuidedChoice. Patrick Riggs, Dominic Brunetti, and Scott Shanks represented Basin Street Properties.



 Since 1999, GuidedChoice has successfully partnered with DC Plan advisors to help not only their participants, but to also give advisor partners the support they need to succeed. GuidedChoice is a 3(38) fiduciary partner fully invested in participants’ long-term success, to make your employer relationships even more successful. GuidedChoice’s “advisor friendly approach” can bring participant-level fiduciary protection as well as flex to the advisor’s investment strategy and options through its open architecture — while keeping the advisor in complete control of the client relationship. GuidedChoice has recently launched a new retail business unit, 3Nickels, to provide holistic financial wellness, advice and managed services to anyone who wants financial help.