Tech company expands in Point West, squeezed out of downtown office market
Customer relationship management technology company DialSource has moved from downtown Sacramento to a 13,000-square-foot office in Point West. The growing company had expanded at least twice before in its offices at 660 J St. over the years, but that building was leased this summer by coworking company WeWork, and DialSource had to move.
The move allows DialSource to expand its workforce and to improve its workflow by having a more manageable space, said Tim Harris, vice president of marketing with the company. “This new space works well for us in terms of layout,” he said. “The hardest thing was finding something that fit for us.” Space was limited downtown, and the company couldn’t find something “that serves the workflow of our office,” he said.
DialSource wanted better connections in the office between its sales, support, management and development teams, Harris said. The company develops and deploys sales automation software to help its clients more efficiently make outbound sales calls and receive inbound customer service calls.
In its previous office downtown, which was eventually expanded to a total of 8,000 square feet, DialSource was divided into what had been several separate office suites, Harris said. “That takes the collaboration and drops it tremendously.” DialSource spent months looking for space, initially downtown, and then just looking for anything of a large enough format for what the company wanted, said Kevin Goldthwaite, senior associate with commercial real estate brokerage Cushman & Wakefield. He represented DialSource. “It’s just really tight for office space in Sacramento, especially larger, Class A office,” he said. DialSource had two prospective spaces leased out from under it as it was negotiating lease terms, Goldthwaite said. “There are very few options available right now anywhere in the region.” The space DialSource took was the largest single largest block of available office space in the Point West area, Goldthwaite said.
The office space is in the Point West Corporate Center, a 150,357-square-foot campus at 1610 Arden Way. It’s one of three large office properties Reno-based real estate investment firm Basin Street Properties bought last year. “It’s a nice area and not too far from downtown,” Harris said, adding that parking is available and at a tremendous discount from downtown parking prices.
DialSource develops, sells and supports technology for businesses to connect their phone systems to Salesforce and Microsoft Dynamics 365, the world’s leading customer relationship management software platforms, and to increase their productivity and sales potential. DialSource CEO Joshua Tillman started the company in 2005. It was based on a student project he did at University of California Davis to develop a system to collect useful information from inbound calls.
By Mark Anderson – Staff Writer, Sacramento Business Journal