Basin Street Properties Signs Lease with Brandle, Inc. a Brand Presence Management Company for Social Business
June 19, 2013 by basinadmin
Sonoma County’s Largest Landlord Continues Tradition of Fostering Tech Companies in the North Bay
PETALUMA, Calif., June 19, 2013 – Basin Street Properties, a prominent Northern California and Northern Nevada real estate investor and developer of commercial and mixed-use properties, has signed Brandle, Inc. to their Waterfront Office Building in Petaluma’s Theatre District.
“Basin Street has a rich history of bringing technology companies, most recently Enphase Energy, to the North Bay and working with them through substantial growth,” said Scott Stranzl, vice president of leasing for Basin Street Properties. “In this tradition, we’re proud to develop this relationship with Brandle and continue adding exciting new businesses to the community. Petaluma really is the ideal location for companies when it comes to employment opportunities, as well as lifestyle.”
Brandle, Inc. is the first SaaS (Software as a Service) company to provide a comprehensive system for companies to manage the properties of their brands, identities and relationships across the web. The growth of social media has created significant challenges for companies and Brandle offers an easy way to discover, inventory, own and patrol their points of presence (POPs). Recently closing their AA round of funding led by well-known Silicon Valley investor Anthony Sun, the company is led by founder and CEO Chip Roberson. Brandle signed a 2,200 square foot lease for a three-year term at the Waterfront Office Building.
“The choice to house the Brandle offices in Petaluma was certainly an intentional one. The area continues to be seen as the tech hub of the North Bay and provides the lifestyle we were seeking, while still allowing easy access to San Francisco and beyond,” said Chip Roberson, founder and CEO of Brandle, Inc. “I have enjoyed a relationship with Basin Street since the early days of Cerent Corp. (acquired by Cisco) and appreciate their ability and desire to work with companies through growth. We’re also very excited about the various amenities that come with working with Basin Street.”
The Waterfront Office Building is a three-story, 50,755 square foot Class A office building located in the vibrant downtown Petaluma Theatre District. The building boasts convenient access to Highway 101, free and abundant parking, on-site lockers and showers and is adjacent to the Petaluma River. Basin Street is represented by Tony Sarno and Sean Heaton of Cushman & Wakefield in leasing the Waterfront Office Building.
Brandle will be eligible to participate in Basin Street’s Tenant Advantage Program (TAP) that was launched last year. The program offers exclusive discounts and promotions – typically 10 to 20 percent off retail goods and services – within Basin Street’s retail, residential and hospitality properties, as well as at partnering businesses. There is no cost to participate in TAP and the program extends to all tenants and retailers where the company owns property.