Balance Petaluma Opening in Downtown Petaluma

September 10, 2018

For Immediate Release

Contact: Mike Williams,


 Balance Petaluma Opening in Downtown Petaluma

 Petaluma, CA (date September 10, 2018) – Basin Street Properties, a prominent Northern California real estate investor and developer, has signed a lease for 2,213 square feet with Balance Petaluma at Theatre Square in downtown Petaluma. Balance Petaluma is a cycle and barre boutique fitness studio concept focused on promoting fitness and community. “Balance Petaluma’s energy and sense of community is a great fit for Downtown Petaluma and Theatre Square,” said Scott Stranzl, Vice President of Leasing for Basin Street Properties. “It aligns well with the other downtown businesses and provides a great opportunity for a healthier lifestyle.”

Balance Petaluma will open this fall, offering barre and spin classes seven days a week for all levels of expertise. The spin classes will provide a hardcore cardio option, while the barre will be low impact strength training that focuses on strong, long and lean muscles and alignment of the body. The barre classes use a combination of exercises that combine both pilates and yoga. The barre is used to assist in balance while doing exercises that focus on isometric strength training combined with high reps of varying range-of-motion movements. The classes also utilize light weights to add additional resistance and mats, blocks and straps for targeted core work. “Barre is a fun, low impact and engaging way to get in shape and stay fit,” said Mary Fillinger, Owner, General Manager and Instructor at Balance Petaluma. “We focus on a sense of community so that everyone can have more fun taking care of their bodies.”

Balance Petaluma Owner and General Manager, Mary Fillinger moved to Petaluma in 2013 after marrying her husband, Chad Fillinger, and in 2015 they had their daughter Reese. “Chad was born and raised in Petaluma,” said Mary. “We spent a lot of time in Petaluma while we were dating, and the strong sense of community and great people made it the natural choice for us to start our family and build our businesses. We don’t have a big franchise or corporation behind us. We’re family owned and operated.  We’re locals serving locals, in all the ways that the Petaluma people value.” The downtown location will be the second Balance Petaluma location with the first one thriving at 701 Sonoma Mountain Parkway. “We are so excited to expand our Balance community to the West side of Petaluma so that we can offer fantastic and unique classes to the entire Petaluma community,” said Mary. “The nearby shopping and events blend well with Balance Petaluma’s classes and community. We’re so much more than a fitness studio. We want to be your place to check in or check out, let go of the stresses of life, work it out on the mat and/or bike and then get back to be the best version of yourself!”

Balance Petaluma will be offering several New Client specials as well as some New Studio Opening specials during the month of October. All pricing, class times and specials can be found online:

Theatre Square is a three-story mixed use building in the vibrant heart of downtown Petaluma. The first floor consists of commercial space, while floors two and three hold 24,000 square feet of office space and 56 apartments. The property is served by a 530-stall parking garage directly across the street, providing free parking to employees and clients alike. Theatre Square is located at the corner of Petaluma Boulevard and D Street, immediately across from the Boulevard Cinemas. It is in the heart of the Theatre District and surrounded by a wide variety of retail shops, restaurants, entertainment and services.

Representing Basin Street Properties were Sara Wann & Rhonda Derringer of Keegan & Coppin Co., Inc. Robert Lipman of Coldwell Banker represented Balance Petaluma.

About Basin Street Properties:
Basin Street Properties, established in Petaluma in 1974, is one of Northern California’s and Northern Nevada’s most prominent developers, investors and managers of commercial properties. Basin Street is widely recognized for its office, retail, hospitality, multi-family and mixed-use developments. The company offers a broad range of real estate services, including development, property management, construction management, financial and asset management, and property acquisition and disposition. For more information, contact Mike Williams, Vice President of Marketing, 530.448.1986, or visit


New Businesses come to Downtown Reno, Continuing Diversification

New Businesses come to Downtown Reno, Continuing Diversification

 Innovative companies MyVR and Ground Up Construct open downtown offices.

 Reno, NV (date July 30, 2018) – Basin Street Properties, a prominent Reno office building owner continues to see business diversify in Downtown Reno. In 2018, six new companies have come to Basin Street’s downtown buildings, taking 16,709 square feet of available space. The companies span different industries including vacation rental management software, construction trade technology and training, executive search and commercial and residential real estate.

“We continue to see our tenant base transform in downtown Reno,” said Scott Stranzl, Vice President of Leasing at Basin Street Properties. “While the traditional law, accounting and insurance firms continue to grow and thrive downtown, we’re also seeing the emergence of new technology and services companies like MyVR and Ground Up Construct.  High caliber jobs in varied and emerging verticals are a great recipe for the continued, steady growth of our local economy.”

MyVR is a cloud-based, multi-channel management platform for vacation rental businesses. As the alternative accommodations market has grown rapidly, so has MyVR. MyVR recently opened offices at 200 South Virginia.  “Our growth trajectory has allowed us to make the strategic decision to officially establish a second site apart from our San Francisco headquarters, with the goal of developing sales, customer support and customer success Centers of Excellence (COEs) in Reno as we scale,” said CJ Avilla, Senior Software Engineer at MyVR.

MyVR provides short-term property managers the ability to simplify and centralize the management of their multiple marketing channels (e.g. Airbnb, HomeAway,, etc.) from a single dashboard, while also providing these businesses with their own online presence to grow their direct sales channel and automate daily tasks. MyVR’ s open platform also connects seamlessly to other best of breed applications and services – and that has resonated with customers and contributed to the company’s growth. Their app marketplace and open APIs make the power of an open platform accessible to property managers of all sizes and skills.

In late 2017, MyVR raised its first institutional funding round led by True Ventures, with participation from existing angel investors. This enabled MyVR to accelerate the build-out of their open platform and accelerate their pace of hiring.

“As a part of our continued growth, it’s our goal to grow the MyVR team in Reno,” said Avilla. “We’re actively recruiting customer support and success representatives, account executives, and sales development representatives for the Reno office.”

Ground Up Construct is a Workforce Accelerator. Their mission is to inspire, educate and offer job opportunities to trade professionals, through a web platform that facilitates the connection between potential employees and trusted companies from the construction industry

“Ground Up Construct is a tech company and we felt that being downtown gave us the right feel for the people we are looking to hire,” said Josh Munns, Partner at Ground Up Construct. “Plus, our space at 50 West Liberty is a great fit and was ready for us to begin working right away. As a tech start up we really wanted a clean and friendly environment to work in, as part of attracting top talent.”

“We just did a presentation at 1 Million Cups in Reno and had amazing feedback,” said Munns. “Our web platform will be launched in August and we also recently filmed promotional videos highlighting careers in construction for our social media campaigns. Things are moving quickly, and we’re excited about the direction and progress.”

Ground Up Construct will make additional hires in August once the platform launches. They will be hiring a sales team, inside support team and Master Trainers for construction education. Check out for additional information.

Basin Street Properties owns and manages 723,646 square feet of Class A office in Reno and lead the redevelopment of the Kings Inn into 3rd Street Flats and the construction of the Courtyard by Marriott Downtown Reno.  Dominic Brunetti, Scott Shanks and Lindy Deller of Dickson Commercial Group represented Basin Street Properties.


About Ground Up Construct
Ground Up Construct was created to bring attention and change to the construction industry. Partner and founder Josh Munns, as a subcontractor in the industry, has watched our craft workforce shrink as the narrative did not support the true success available in the trades. Along with an aging skilled trades workforce, our pipeline has deteriorated to a point that is causing strain on schedules and a rise on building costs. Ground Up Construct is focused on inspiring a new Skilled Trades Workforce and raise awareness to the careers that exist in this amazing trade. For additional information visit

About MyVR
MyVR is on a mission to build the most robust and easy-to-use software available to vacation rental owners and property managers. More than that, our goal is to build a powerful open platform for the alternative accommodations industry. Our platform approach opens the platform to outside developers and service providers who can build on top of the marketing and business operations functionality we provide. This helps ensure our customers will always have access to best in class products and services, connected to the software they use to run their business. This is a huge win for owners and property managers — they’re no longer stuck with archaic, legacy solutions with proprietary, vertically integrated systems that box people in, hold their data hostage, and limit the choice of features and functionality.  As our developer community continues to grow, customers will increasingly have access to great technology solutions and services without ever needing to change software companies.  For additional information, visit .


About Basin Street Properties: Basin Street Properties, headquartered in Reno, is one of northern California’s and northern Nevada’s prominent developers, investors and managers of commercial properties. Basin Street has become widely recognized for its office, retail, multi-family and mixed-use developments. Founded over 40 years ago, the company offers a broad range of real estate services, including development, property management, construction management, financial and asset management, and property acquisition and disposition.  For more information, visit or contact Mike Williams, 775-954-2821,

White Rock Corporate Campus Hits 90 Percent Occupancy

Six months after Basin Street Properties bought it, White Rock Corporate Campus in Rancho Cordova has hit the 90 percent mark for occupancy.

Turning Point Community Programs has signed a seven-year lease to occupy about 18,000 square feet at 10850 Gold Center Drive, as of Aug. 1.

Scott Stranzl, vice president with Petaluma-based Basin Street, said the lease leaves White Rock with about 55,000 square feet still available. He said two other deals for the five-building, 518,000-square-foot property are signed but can’t be announced yet. “The environment in which people work is incredibly important to productivity,” Stranzl said, offering his explanation of Basin Street’s success in leasing. “I think there’s been a lot of looky-loos for some time, and now they’re getting comfortable with a stable spot.”

Since buying White Rock in January for $58 million and renaming it from Prospect GreenBasin Street Properties has worked on the amenity package for tenants. The property will soon have a bike share program, an overhauled café and a new volleyball court. A volleyball league for tenants is also in the works, Stranzl said.  “We’re creating a better tenant experience for everyone,” he said.

For Turning Point, those amenities made a difference, as did the ability to expand its footprint, said CEO Al Rowlett. Turning Point, which provides behavioral health services for eight Northern California counties, has been in its current location on Viking Drive in Sacramento County’s Rosemont neighborhood for 30 years. “We’ve been blessed with wonderful growth, and we exceed capacity several times a years, and I daresay, several times a month now,” Rowlett said. The new lease at White Rock is about 6,000 square feet larger than Turning Point’s current home. By moving, Turning Point will also get to use the campus’s on-site conference room, an amenity not often available to nonprofits, Rowlett said.

By Ben van der Meer  – Staff Writer, Sacramento Business Journal

Turning Point Community Programs Expands into New Offices at White Rock Corporate Campus



But Our Commitment to the Community Isn’t Going Anywhere

SACRAMENTO, CA (June 19, 2018) –  After nearly 30 years at our Administration Office, we have finally run out of room! Effective August 1st, our new office location will be 10850 Gold Center Drive, Suite 325, Rancho Cordova, CA 95670. Our Chief Executive Officer, Al Rowlett, had this to say: “I am confident this move will afford TPCP with new opportunities to accentuate our strengths and advance our commitment to exemplary customer service. Our dedication always begins with the individuals we are privileged to serve, and is extended to my 700+ colleagues who consistently provide the highest quality of service.”

Turning Point recently celebrated its 40th anniversary of providing behavioral health services. In partnership with Sacramento County, our agency opened the region’s first Behavioral Health Urgent Care facility in November 2017. We are also set to open the 4th Crisis Residential Program in the Summer of 2018. With this and many more exciting opportunities in our future, we are on the lookout for talented, passionate individuals to join our team. View our current openings at, or stop by for Open Interviews at our Administration Office on Thursdays from 2-4pm.

“We’re excited to have Turning Point Community Programs join us at White Rock Corporate Campus,” said Scott Stranzl, Vice President of Leasing for Basin Street Properties.   “They have a long history of providing valuable mental health services, housing and employment to people in need throughout Northern California, and we believe the White Rock Campus is an ideal location for them to grow and thrive.”  White Rock Corporate Campus consists of five Class A buildings (three Energy Star certified and two LEED certified), totaling 518,000 square feet, in an office campus environment and benefits from extraordinary regional access and amenities.


  About Turning Point Community Programs

Turning Point Community Programs has offered a path to mental health since 1976. Today we operate in over 37 programs in eight Northern California counties. | |

Contact: Michaela Garcia
Media Specialist
(916) 364-8395 x2004

About Basin Street Properties

Basin Street Properties is one of Northern California and Northern Nevada’s prominent developers, investors and managers of commercial properties. Basin Street has become widely recognized for its office, retail, multi-family, hospitality and mixed-use developments. Founded in 1974, the company offers a broad range of real estate services, including development, property management, construction management, financial and asset management, and property acquisition and disposition.  For more information, visit or contact Mike Williams, 775-954-2821,


Purchased White Rock Corporate Center totaling 518,156 SQ.FT  in Rancho Cordova, growing the Sacramento portfolio by 40%.


Purchased Harvard Corporate Center, 294,440 SQ.FT, an office complex in Point West, with plans to build an underdeveloped part of the site.