Basin Street News

AshlyePhotoPetaluma, CA (date April 6, 2017) – Basin Street Properties, a prominent Northern California real estate investor and developer, has signed a lease for 1,313 square feet with BodyRok Studios at 5 Petaluma Boulevard. BodyRok is a boutique reformer Pilates studio concept. “We’re very happy to see a high-energy business like BodyRok coming to Downtown Petaluma,” said Scott Stranzl, Vice President of Leasing for Basin Street Properties.  “It’s a very cool fitness concept and I think the surrounding businesses will benefit from their opening and activity.”

BodyRok offers low impact, high intensity body sculpting classes that aim to strengthen your core. It takes a traditional reformer workout and turns it up a notch by adding strength training exercises and high-energy music to keep the heart rate up the entire 40-minute class. The BodyRok method includes a greater variety of exercises, longer segments and quicker transitions, resulting in a more intense, sweat fueled, fast-paced workout. Our top-notch instructors are certified and qualified to guide you into proper form & alignment, which will lead to faster & far superior results.

BodyRok’s Owner and General Manager Ashlye Fleming moved to Petaluma with her husband several years ago hoping to eventually escape the corporate world someday. Fleming had been working in marketing for Athleta since 2014 when that someday came sooner than expected. “When Athleta announced that they were moving their headquarters from Petaluma to San Francisco, I decided to listen to the universe and take the opportunity to follow a long time dream of mine, which was to open a fitness studio,“ said Fleming. “BodyRok is what I miss most about living in San Francisco, so it was the obvious choice.”

In recent years there has been a huge shift from gyms towards boutique fitness studio environments. “Sometimes at the gym you feel intimidated or simply lack the creativity to really make your workout fun,” said Fleming.  “Our members love our instructor-led group fitness because you can let our instructors guide you through an amazing experience, and push you in a way you wouldn’t typically push yourself. Our class sizes are also small enough to give each client personal attention and care.  We welcome women and men of any fitness level who are open to trying something new!”

The Downtown Petaluma studio will be open seven days a week and is locally owned and operated. “Petaluma is home for my husband, daughter and I, and we love being part of a community that is as passionate about fitness and health as we are,” said Fleming.  “We wanted to provide a fun and unique fitness experience that would complement the existing offerings in town.”

BodyRok is planning to open in May and will have special introductory rates and host a grand opening event. “We are offering a special founding rate of $99 for unlimited classes for your first month plus $30 off monthly packages thereafter to the first 30 customers that sign up.  Check us out at Bodyrok.com/Petaluma, Facebook.com/BodyRokPetaluma, and Instagram @bodyrok_petaluma for more details,” said Fleming.

Regarding hiring, Fleming responded, “We are always looking for the next ‘Rok Star’ at our studios! Reach out to us at Petaluma@bodyrok.com to get more information and see if you could be a fit.”

Representing Basin Street Properties were Sara Wann & Rhonda Derringer of Keegan & Coppin Co., Inc.  Sara Wann represented BodyRok Studios.

About Basin Street Properties:
Basin Street Properties, established in Petaluma in 1974, is one of Northern California’s and Northern Nevada’s most prominent developers, investors and managers of commercial properties. Basin Street is widely recognized for its office, retail, hospitality, multi-family and mixed-use developments.  The company offers a broad range of real estate services, including development, property management, construction management, financial and asset management, and property acquisition and disposition.  For more information, contact Mike Williams, Vice President of Marketing, 530.448.1986, mwilliams@basin-street.com or visit basin-street.com.

About BodyRok Studios:
BodyRok Studios is a boutique fitness studio concept based in San Francisco.  Visit http://www.bodyrok.com/ for more information.